Responsibilities
Research, User Journeys, UX/UI,
Design System, A/B Testing
Collaborative Teams
Product, Design, Engineering,
Content & Science
Duration
Zero to MVP
in 4 months
A highly collaborative approach across the course of 16 weeks.
An extremely talented group of people assembled across product, design, and engineering to focus on the areas of highest uncertainty. This approach ensured we could build as efficiently as possible, while crafting high-confidence journeys as soon as we had early indicators of success.
Research revealed the common frustration that people want to improve their health, but they don’t know what to do, who to trust, or how to stay motivated long enough for it to matter.
Overloaded with contradictory wellness advice
They’re told thousands of things they “should” do, with no way to judge what is credible or relevant. The usual outcome is paralysis, not action.
They can’t see the impact of their daily choices
Without visible progress, people assume their efforts aren’t working. This resulted in motivation collapsing very quickly.
Positive change requires reinforcement
Knowledge isn’t enough; users need a clear signal that their behaviour is making a difference. Without emotional reinforcement, habits don’t stick.
Biological age calculation based on users health and lifestyle answers
Chat-based questions and answers for an engaging experience.
The 4 pillars of wellness
Key indicators to visualise progress.
Linked to existing health trackers
Boosting credibility of biological age.
Behaviour change science
Daily targets to break challenge into digestible chunks.
Customer Experience Game Changer Award? Complete it mate.
Proven impact on user engagement and health outcomes 9 weeks after the initial launch.
Behavioural change
84% of users reported positive behaviour change in the first 10 days of goal engagement.
User engagement
87% of participants felt the app helped them build healthier habits, and 76% said it helped them sustain those positive habits.
Awards & recognition
We won the Customer Experience Game Changer Award within the first year of launch.